During the past 25 years, Barbara has had the great fortune of gaining experience within a range of business management roles in Amsterdam, London, Dubai, Madrid, and Ho Chi Minh City. Having dealt with the interesting dynamics present within each region, she appreciates that good business practices always win out, no matter what the language or cultural differences. She has built Shutta in the past five years, taking a small bootstrapped mobile app all the way to being recognised as the World Marketing Congress Digital Startup of The Year 2017.