Rob has over 15 years of experience in Marketing and PR, working both in agencies and in-house. He has implemented digital strategies and customer experience projects for brands across Europe, the US, the Middle East, and Asia.
Currently, Rob focuses on helping agencies and organizations prepare for the Age of AI through keynotes, workshops, training programs, and guidance to promote responsible adoption. He emphasizes practical approaches, moving from understanding AI capabilities to applying them effectively.
Rob’s initiatives include global research on generative AI’s impact in PR and communications and developing Asia’s first PR industry AI Guidance with IPRS. His clients span sectors and include Amgen, GE, Zuellig Pharma, Cushman & Wakefield, ST Engineering, Solaredge, Stratasys, and Save the Children.
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